Don’t Forget Who You Already Know: The Power of Staying Connected

Client Retention, Loyalty & the Simple Acts That Keep You Top of Mind.

Client loyalty isn't built on transactions - it's built on connection

We often spend so much energy chasing new business that we overlook something crucial: the people who already believe in us. The ones who’ve hired us, trusted us, referred us. The ones who already know our value.

But here’s the thing: it's a fact that over 90% of your business will come from the people you already know or the relationships you’ve already built. Only about 10% will come from brand-new contacts. Yet, we spend so much time hustling for that 10%, we forget to nurture the 90% right in front of us.

The Power of Staying in Touch

Client loyalty isn’t built on transactions—it’s built on connection. Staying connected doesn’t always require grand gestures. Sometimes, it looks like:

    •    A quick phone call to check in

    •    A handwritten card expressing gratitude

    •    A curated gift that simply says, “I’m thinking of you”

These small touches can go a long way in keeping your business top of mind. More importantly, they make people feel seen and appreciated—and that’s what creates loyalty.

Ask Yourself: Who Do You Know?

Right now, take a moment to reflect. Who do you already know that could benefit from hearing from you?

Who has referred you? Hired you? Supported your growth?

Who would smile if they received a simple card or a thoughtfully curated gift from you today?

It’s not about selling—it’s about staying present. Staying thoughtful. Staying real.

Thoughtful Giving Makes a Lasting Impression

At Curately, we believe gift giving isn’t just about the item—it’s about the message. Our custom boxes and cards are designed for moments just like these:

    •    A “thank you for your trust”

    •    A “you’ve been on my mind”

    •    A “let’s stay connected”

They’re the kind of gifts that don’t just say I appreciate your business—they say I appreciate you.

You’ve worked hard to earn your clients’ trust. Don’t forget to nurture it. In a busy world full of sales pitches and noise, a simple, thoughtful gesture stands out.

So ask yourself today:

Who do you know?

And how can you let them know… you still see them?

Shop our client gifts here.

Ask us about our Client Greeting Card Loyalty program hello@curatelyco.com